Local companies must use every tool at their disposal in the digital age we live in to connect and interact with their target audience successfully. Google My Business (GMB) is one such product that has grown significantly in prominence in recent years. Google’s free and potent GMB platform enables companies to control their online presence and improve their visibility in local search results. The ability to make and share GMB posts is an essential function of GMB that is frequently underused. In this extensive tutorial, we will examine the idea of GMB posts and how they may be applied to disseminating updates, deals, events, and news. We will also provide valuable tips on creating effective posts and keeping the content engaging to maximize the benefits of GMB for your local business.
Understanding Google My Business (GMB) Posts
Google My Business is a platform designed to help businesses manage their online presence on Google, including Google Search and Google Maps. When a potential customer searches for a local business or service, the information displayed in the Google My Business listing appears prominently on the search results page. This information includes essential details such as the business’s name, address, phone number, website, hours of operation, and customer reviews.
GMB posts are a feature within this platform that allows businesses to share updates, offers, events, and news directly on their Google My Business listing. These posts appear prominently within the knowledge panel of your GMB listing, providing a valuable opportunity to catch the attention of potential customers as they search for products or services related to your business.
Types of GMB Posts
Google My Business offers several types of posts that you can use to engage with your audience:
What’s New Posts:
These posts are perfect for sharing general updates about your business. Whether you have new products, or services, or simply want to share a company announcement, “What’s New” posts provide a versatile option.
If your business is hosting an event, workshop, webinar, or any type of gathering, event posts are an excellent way to inform your audience. You can add event details, including date, time, and a description.
Promote special deals, discounts, or promotions using offer posts. These posts can help drive traffic to your physical store or website by showcasing your current offers.
For businesses that sell products, product posts are an effective way to highlight specific items. You can include high-quality images, descriptions, prices, and a “Shop Now” button that directs users to your website for purchase.
COVID-19 Update Posts:
During the pandemic, Google introduced COVID-19 update posts to allow businesses to share their safety measures, service changes, and important updates related to the pandemic.
Now that we understand the types of GMB posts available, let’s explore how to create and use these posts effectively.
Tips for Creating Effective GMB Posts
Creating GMB posts that resonate with your audience and drive engagement requires careful planning and execution. Here are some tips to help you create compelling and effective GMB posts:
1. Use High-Quality Visuals
Visual content is essential for grabbing the attention of potential customers. Use high-quality images or graphics that are relevant to your post. For product posts, showcase clear images of the products you’re promoting. For event posts, include eye-catching event posters or images.
2. Craft Engaging Headlines
Your post’s headline is the first thing users see, so make it attention-grabbing and concise. Keep it under 60 characters to ensure it displays properly on both desktop and mobile devices. Use action words and a sense of urgency when appropriate.
3. Write Informative and Concise Descriptions
In the body of your post, provide additional details about the offer, event, or update. Be clear and concise and use language that encourages action. Include essential information such as dates, times, locations, and any special instructions.
4. Add Relevant Call-to-Action (CTA) Buttons
Every GMB post should have a clear and relevant call-to-action button. Google provides several options, including “Learn more,” “Reserve,” “Sign up,” and “Buy.” Choose the CTA that best fits the purpose of your post and encourages users to take action.
5. Include Keywords
Incorporate relevant keywords into your post’s content, but do so naturally. This helps improve the chances of your GMB posts appearing in local search results. Focus on keywords related to your business, products, services, and location.
6. Emphasize Local Appeal
Highlight what makes your business unique to the local community. Mention local events, landmarks, or community involvement to resonate with your target audience.
7. Maintain Consistency
Consistency is key to maintaining a professional online presence. Keep your branding, messaging, and posting schedule consistent across all your GMB posts. This helps establish trust with your audience.
8. Schedule Posts Strategically
Plan your GMB posts ahead of time and schedule them strategically. Consider the timing of your posts based on your audience’s activity. For example, if you’re promoting a weekend event, post it a few days in advance to build anticipation.
9. Monitor and Respond
Engagement doesn’t end with posting; it also involves interacting with your audience. Monitor the comments and questions on your GMB posts and respond promptly and professionally. Engaging with users can help build a positive online reputation.
10. Analyze Performance
Google My Business provides insights and analytics for your posts. Take advantage of these analytics to assess the performance of your posts. Determine which types of posts, headlines, and CTAs are most effective, and use this data to refine your future GMB posting strategy.
Keeping GMB Content Engaging
Creating engaging GMB posts is essential for capturing the attention of your target audience and driving them to take action. Here are additional strategies to keep your GMB content engaging:
Share the story of your business, its history, values, and mission. Customers connect with businesses that have a compelling narrative. Highlight your journey and what sets your business apart from the competition.
2. User-Generated Content
Encourage customers to share their experiences with your business by leaving reviews, uploading photos, or posting about their visits. Share this user-generated content on your GMB page to build trust and authenticity.
3. Behind-the-Scenes Content
Give customers a glimpse behind the scenes of your business. Share photos or videos of your team, production process, or day-to-day operations. Humanize your brand and make it relatable.
4. Seasonal and Holiday Posts
Take advantage of holidays, seasons, and special occasions to create themed GMB posts. Offer holiday-specific promotions or share how your business is celebrating the season. These posts can help you connect with users looking for holiday-related products or services.
5. Educational Content
Position your business as an industry expert by sharing informative and educational content. Create posts that offer tips, advice, or how-to guides related to your products or services. This establishes your authority and helps users see the value in what you offer.
Optimizing your Google My Business listing is essential for small businesses trying to draw and engage customers in today’s competitive digital landscape. GMB posts give you a great chance to communicate directly with your audience about changes, deals, events, and news. You can write engaging GMB posts that draw in potential consumers and motivate them to take action by paying heed to the advice provided in this guide.
Remember to use high-quality visuals, craft engaging headlines, provide informative descriptions, and add relevant call-to-action buttons to your posts. Additionally, incorporate keywords, emphasize your local appeal, maintain consistency, schedule posts strategically, and monitor and respond to user engagement.
To keep your GMB content engaging, consider storytelling, user-generated content, behind-the-scenes content, seasonal and holiday posts, and educational content. By implementing these strategies and continuously analyzing your performance, you can maximize the benefits of Google My Business for your local marketing efforts.
In conclusion, Google My Business and GMB posts offer a powerful way to connect with your local audience and improve your online visibility. To make the most of this platform, ensure that you create and manage your GMB posts effectively. For more information on SEO and digital marketing strategies, visit SEO Site Central.
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In our next post, we will discuss The Power of Reviews and Ratings and how they affect the legitimacy of a Google My Business (GMB) profile. We’ll also look at how to professionally respond to unfavorable reviews and encourage positive ones.