FAQ
We are a digital marketing agency in FLOWOOD, MISSISSIPPI with a goal to help businesses reach as many potential clients as possible through effective SEO strategies. In today’s world, people are discovering and researching businesses through digital means which is why you should position yourself where your prospects are looking for your business, and that’s where SEO Site Central comes in. From search engine optimization and local SEO to web design and content marketing, everything we do is designed to increase your online presence and exposure.
25 FAQs About SEO
You’ve probably heard the term Search Engine Optimization or SEO while searching for ways to improve your internet marketing. Whether you are new to internet marketing or consider yourself a novice, here are 25 of the most common questions asked when it comes to SEO.
SEO stands for Search Engine Optimization, simply put it is a form of internet marketing used to get a page, post or website to rank higher on a search engine results page SERPs. The ultimate goal of SEO is to increase organic (unpaid) traffic to your website.
Pay-Per-Click (PPC) is sometimes used in internet marketing where advertisers pay a fee every time one of their ads gets clicked. What this means is “you” can advertise on various search engines and pay a fee every time someone clicks on your ad which directs them to your website. PPC can be used when you want to target a specific demographic, age group, gender etc.
Both can contribute to bringing traffic to your website; however they do it in different ways. SEO is used to optimize your website so that it can be crawled efficiently thereby making it more relevant to search engines. PPC is used in Target Marketing and usually has a time limit associated with it, and can get costly.
SEM (Search Engine Marketing) encompasses both SEO and PPC. We know that SEO is all about optimizing your website in order to get better rankings or organic traffic. We also know that PPC will get your website to the top of “paid search results” (those listings where you see the word Ad next to URL). If you think in terms of categories, SEO and PPC are subcategories of SEM.
There are many great learning resources on the internet if you have an interest in learning SEO. If you were to do a Google search, you would probably see resources such as Moz, Ahrefs and SemRush which are all SEM tools. You can also find training on Udemy and Lynda.
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If you were to ask this question to 3 different Digital Marketing Agency’s you would probably get 3 different answers. It’s mostly a matter of personal preference and price, because many of them offer similar features. You can choose Ahrefs if competitor content is most important to you. When it comes to tracking your rank and visibility, SEMrush is great choice. Moz Pro is another good tool with similar features.
On-page SEO refers to controls you can apply to a page to optimize it for a specific keyword or group of keywords. On-page SEO includes other components such as H1 Tag optimization, meta descriptions and URL optimization just to name a few.
The short answer is No! While there are paid ads at the top of search results, having well optimized and relevant content will always prevail. As long as the internet continues to exist, SEO will play an important role in ranking ones content.
As more and more households come to rely on devices such as Amazon Echo, Apple Siri, and Google Assistant, voice searches are becoming more prevalent. Smart speakers in the US are predicted to rise to 55% by 2022. You might be wondering what this has to do with SEO. A well optimized page will have what’s called a featured snippet, which is a short summary of the pages content. It’s this content that gets used when a person performs a voice search. You will see SEO continue to play a major role as voice search technology continues to grow towards the future.
Every day, SEO continues to change, however there has been a shift toward mobile usability. People are spending more time on their mobile devices (over 50%) and that number will continue to grow. Because of this, Google has added what’s called a page speed ranking factor for mobile. This means your website needs to be mobile friendly and have an acceptable load time on mobile devices. One way to improve your page load speed is to incorporate Accelerated Mobile Pages (AMP) on your website.
If you are just starting out, you’ll want to use an SEO software tool like Ahrefs, Moz, or SemRush to check your website for things like broken links, meta tags and page load speeds. You will want to address any issues reported by the tool first. This will provide you with a clean slate to work on. Once you’ve got your website in order, you can proceed to doing keyword research and start creating content.
Keyword research is a very important part of SEO and it is something you will perform on an ongoing basis. Frequently searched words or terms are called keywords and search engines rank websites on how relevant they are to these keywords. Your goal is to optimize your website content to present the best content possible and at the same time keep it relevant to popular keywords. For example: Your business is that of a marriage counselor and your website indicates that. Through your keyword research you discover that “marriage counseling services” has higher search volume and lower competition than the term “marriage counselor”. This is an indication that you might want to change some content on your website to reflect that. Keyword research is a way of determining which queries people use in search engines, and it allows you to create content to serves those queries.
Most of the SEO tools we’ve mentioned in this article will have some form of keyword research capability. You may also want to consider Google Trends, Answer the Public, Keyword Sheeter, and Google Search Console which are free. Once you settle on a tool, you will need to ask yourself the following questions: What are some high-level topics related to my business, a product I’m selling, or a blog post I have written? Enter those high-level topics into your keyword research tool. The tool will generate a large list of potential keywords, which you can narrow down by personal preference. You will notice that keywords with high volumes can generate the most traffic to your site. Create content around these keywords.
You may think keyword overload will help your ranking, but it can actually hurt you. This is called “keyword stuffing” which is the practice of adding excess keywords that do not read in a natural way. Your keyword should appear in the title, in the first paragraph of your content, and sporadically throughout the rest of your post.
Absolutely! However, it doesn’t have to be a blog; it’s really about adding fresh and meaningful content to your website. As you continue to add new keywords and content you will create a better opportunity to rank for topics related to your business.
The short answer is yes, adding HTTPS to your site will have a positive impact on your rankings. Adding an SSL certificate not only increases security, but it is looked upon very favorably in the eyes of Google. Websites that use HTTPS will be indexed by Google first, and they will also rank higher than sites that only use HTTP.
SEO metatags come in various types, and the 3 you need to pay attention to are the Meta Keywords Attribute, Title Tag, and the Meta Description Attribute. Meta Keywords Attribute are keywords you have identified as relevant to the page in question. The Title Tag is the title of your page, and the Meta Description Attribute is a brief description of the content of the page. The Title Tag and Meta Description let search engines know what your page is about and should not be neglected.
The Robots.txt is a text file within your website’s main directory (root) that tells web crawlers which parts of a website should be crawled and which should not.
Organizing your pages into categories, not only prevents them from competing with each other; when pages are properly categorized, it can make a big difference with Google being able to understand what your content is about.
Breadcrumbs help users and search engines determine how to get from one page to another within your site. An example for instance would be on ahrefs.com. The path to ahrefs site explorer tool is ahrefs.com > site-explorer. This breadcrumb trail immediately shows where you are.
There are probably just as many opinions on technique as there are ways to get the job done. Some things we like to focus on are Keyword research, Relevant Content, On-page SEO, Mobile Responsiveness, Diverse Backlinks, and improving the user experience. Once you have accomplished the steps mentioned earlier, you will want to consider social media and video.
In its simplest terms, a backlink is a link from one website to another website. Part of a search engines ranking process is to consider the number of references to your website from other reputable sources.
The difference between the two is that Follow links are links that come from authoritative sites that reference your site using relevant content. These links provide search engines a vote of confidence when determining where to rank your website. Having links from authoritative sites provide “link juice” to your page, helping it go higher in Search Engine Result Pages (SERPs). A Nofollow link will not provide “link juice” to your page or content.
Also known as “link juice”, link equity is the amount of authority a link transfers from one page to another. Before there were nofollow links, all links carried some form of authority, which eventually led to the abuse of backlinks. The amount of link equity a link carries is determined by its “clout” in the eyes of search engines.
A website’s domain authority refers to the number of backlinks to your website from other reputable websites. This “ranking score” predicts the websites ability to rank in search engine result pages. Perform a site audit and check backlinks to your site, you don’t want broken links; determine your domain score, current number of backlinks, and referring domains. By adding reputable & relevant backlinks you will improve your domain authority.
Frequently Asked Questions About Web Design
The cost of website design services can vary greatly depending on a variety of factors, such as the complexity of the website, the number of pages needed, functionality requirements, hosting needs, and any other custom features. Generally speaking, for a basic website consisting of five to ten pages with straightforward design and development requirements, you can expect to pay around $1,500-$3,000. However, complex websites with lots of features and functionalities may cost up to tens of thousands of dollars. Ultimately the best way to determine the cost is to contact a web design service and have them create a quote for your particular project.
When choosing a website design service, there are many things to consider. You’ll want to consider the quality of their work, the customer service they provide, their turnaround time, and their pricing.
You should always take the time to look through their portfolio before you make any decisions. This will give you an idea of what type of websites they create, as well as the style they favor. Additionally, it’s important to read reviews from other customers who have used that particular service—this will give you an idea of how satisfied people were with the results.
Communication is also key when working with a web design service. Make sure they take the time to understand your ideas and goals and can explain them in detail. They should also be able to answer all of your questions promptly and clearly—it’s essential that you work with someone who understands your vision and takes into account your feedback and input throughout the project.
Finally, cost is a big factor for most people looking for a web design service, so make sure you understand all the costs and fees that go into creating your website before signing any contracts or agreements.
You should always take the time to look through their portfolio before you make any decisions. This will give you an idea of what type of websites they create, as well as the style they favor. Additionally, it’s important to read reviews from other customers who have used that particular service—this will give you an idea of how satisfied people were with the results.
Communication is also key when working with a web design service. Make sure they take the time to understand your ideas and goals and can explain them in detail. They should also be able to answer all of your questions promptly and clearly—it’s essential that you work with someone who understands your vision and takes into account your feedback and input throughout the project.
Finally, cost is a big factor for most people looking for a web design service, so make sure you understand all the costs and fees that go into creating your website before signing any contracts or agreements.
Most companies provide comprehensive website design services that can cover everything from concept and prototyping to development and maintenance. These services often encompass UX/UI design and web page functions, like user interfaces, search engine optimization (SEO) guidelines, mobile usability, site navigation, multimedia, accessibility standards, as well as other features needed on the website. Professional website designers will also typically provide support for content management systems, e-commerce tools and databases, as well as integrate social media elements into the website. Additionally, many firms offer post-launch services such as ongoing maintenance contracts to ensure the website remains up to date and secure.
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