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Advanced GBP (formerly GMB) Features

Advanced GMB Features | Digital Marketing MS

For companies of all sizes, a strong online presence is essential in the current digital era. You can control how your business appears on Google Search and Google Maps with the help of the robust tool known as Google My Business (GMB). Although the majority of business owners are familiar with GMB’s basic functions, there are some more sophisticated options that may really boost your internet presence. We will examine these advanced GMB capabilities in this article, including scheduling appointments, customer messaging, and creating a service menu. 

Booking Appointments

One of the most valuable features that GMB offers is allowing customers to book appointments directly from your listing. This feature is particularly useful for service-based businesses such as hair salons, spas, medical offices, and more.

To set up booking appointments through GMB, follow these steps:

Verify Your Business:

Ensure that your business is verified on GMB. Verification helps build trust with potential customers.

Enable Appointments:

In your GMB dashboard, go to the “Posts” section and select “Appointment” to set up appointment scheduling.

Choose a Booking Provider:

You can choose a booking provider that integrates with GMB or use Google’s booking system. Popular booking providers include Booksy, Setmore, and Appointy.

Link Your Booking System:

If you’re using an external booking provider, link it to your GMB listing. Google provides step-by-step instructions for this process.

Create Booking Posts:

Regularly create “Booking” posts to showcase your available services and time slots. These posts will appear in your GMB listing.

By offering the convenience of online booking, you can attract more customers and streamline your appointment management process.

Messaging Customers

Another advanced feature of GMB is the ability to message customers directly through the platform. This feature allows for real-time communication and can be a powerful tool for addressing customer inquiries and building relationships.

Here’s how to enable messaging on GMB:

Go to the Messaging Section:

In your GMB dashboard, navigate to the “Messaging” section.

Turn on Messaging:

Click on “Turn on Messaging” to activate this feature.

Set Up Automated Responses:

You can set up automated responses to common questions or inquiries, ensuring that customers receive a prompt reply even when you’re unavailable.

Respond Promptly:

It’s important to respond to messages promptly. Quick responses can lead to higher customer satisfaction and better reviews.

Messaging on GMB allows you to provide excellent customer service and engage with potential customers in real time, increasing the likelihood of conversions.

Setting Up a Service Menu

For businesses that offer a variety of services, setting up a service menu on your GMB listing can be a game-changer. This feature allows you to showcase your offerings, prices, and other relevant details to potential customers.

Follow these steps to set up a service menu:

Access Your GMB Dashboard:

Log in to your GMB account and access your business listing.

Navigate to the “Info” Section:

Click on the “Info” tab in your GMB dashboard.

Add Services:

Scroll down to the “Services” section and click on the pencil icon to edit.

Add Your Services:

Enter the name of your service, a brief description, and the price. You can also categorize your services to make it easier for customers to find what they’re looking for.

Save Changes:

Be sure to save your changes once you’ve added all your services.

A well-structured service menu can help customers understand what your business offers and can encourage them to choose your services over those of your competitors.


Google My Business is a valuable tool for businesses looking to enhance their online presence and attract more customers. While the basic features are essential, taking advantage of advanced features such as booking appointments, messaging customers, and setting up a service menu can set your business apart from the competition.

By offering online booking, you make it easy for customers to schedule appointments, increasing your conversion rate. Messaging allows for real-time communication and better customer service, while a detailed service menu helps potential customers understand what you offer.

In our next post, we will discuss some of the Latest News and Updates as it relates to Google My Business.

For more tips and tools to boost your online presence, be sure to check out our blog page at, your one-stop resource for everything related to search engine optimization. Stay ahead of the curve and keep growing your online presence.

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Advanced GMB Features | Digital Marketing MS
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